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What is the subconscious?

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The subconscious is a part of our minds that is understood by few, but actually controls most of our thoughts and actions. I believe it to exist at the point where mind meets body.  If you’ve ever tried to make a habit in your life, and failed; It’s not because you didn’t want the change.  It is not because you didn’t try, and it is not because you have no willpower.  The nature of the subconscious transcends our everyday thoughts, and is actually the key to lasting change in your life.
For example, let’s say that your goal is to lose 30 pounds.  You might buy a book, or read an article on weight loss.  You find that you are getting fired up and excited, telling people that you have really had it this time; You WILL lose the weight.  The next week you are right back to eating the same way you were before you started.  The problem here is that you needed to reprogram your subconscious mind to believe that you identified as someone who is 30 pounds lighter, and make that a standard you live by.
Another powerful example would be people who want to quit smoking cigarettes.  You probably would go out and buy the nicotine patches, or gum, throw away (or smoke) your “last” cigarettes, and from there you don’t have a plan…  Just “willpower.”  Let me tell you something, cigarettes are a lot more than a physical addiction.  If you have smoked for any amount of time you will find that you actually miss the experience of smoking; of pulling out the pack of cigs, lighting one up, and taking that initial “puff.”  These are all subconscious actions.  Without changing your mind on a subconscious level, you will always be a smoker in your subconscious, prone to relapse, and will probably fail in your goal to quit smoking quickly.  You must reprogram that part of your very essence, your subconscious mind.
To accomplish this, we need to understand a little more about the way the subconscious works.  Although our subconscious is a powerful manipulator of our thoughts and actions, it is actually very submissive by nature.  It reacts to everything that we see, hear, and experience.  In fact, the submissive nature of our subconscious is why advertisers pay billions of dollars to get their ads in front of you on a daily basis.  We see the ad on TV and our conscious minds think to themselves, that doesn’t affect me.  In the meantime, our subconscious minds are eating up every word of the ad, and effecting the way that we see the world around us.  The point of the ad is not to convince you to buy the product immediately consciously, it is to fill up more of your subconscious with that particular product making it more a part of your vision of reality.  It makes that product seem more relevant in your life.  This is because our subconscious is actually many times greater in processing capability than our conscious.
All the music we listen to, books we read, movies we watch, and people we have conversations with, change us on a very fundamental level.  You might say to me, “Yeah right Jeremiah; I don’t let them affect me.  I can watch whatever I want, I know it’s fake.”  Well that is your conscious mind speaking.  The subconscious mind effects the world that your conscious mind sees, and thus changes your thoughts, and actions.
If you listen to gangster rap, you are going to see the world differently than someone who listens to The Beatles.  Personally, at this point, I listen to instrumentals, or strictly positive material.  It might be hard to imagine only being around people who effect you positively, or consuming media that helps you make beneficial choices in your life; but that is your subconscious mind at work, and chances are…  It is probably sick from what you’ve been feeding it.
Your subconscious will manipulate your conscious into thinking of every reason not to take my advice on this.  “I can’t stop hanging out with _________, he is my best friend.”  “I just like Tupac’s music” “I have to get my celebrity gossip.” or any other excuse to change yourself for the better is coming from deep rooted convictions in your subconscious mind that have been planted there unwittingly by sources over the years that you were unaware of.
Have you ever wanted to be rich, or healthy, or write a book, or have “willpower?”  Those who achieve these things have chosen to take a firm grip of their subconscious, and the only way to do this is to consciously fill it full of what you want in your life.
That is why affirmations are so powerful.  They do the same thing that advertisements do for you, only you are choosing to implant your subconscious mind with things that benefit you versus an advertiser planting things in your head that benefits their brand.  That is why I chose to write the short book, “The Small Book of Big Results: Affirmations that will Guide you to Revolutionize your Life!”  Get it here.


This wasn’t something that I thought I’d make a lot of money on, but it was something that I thought I could share with the world.  It is my life’s mission to contribute to society in every way that I can, as much as I can; and this just seemed like a great step in the right direction.

​Saying Affirmations, and internalizing them is the way to get over mental blocks that prevent us from success in the various corners of our lives.  “It’s easy to avoid fast food, because I always plan my meals ahead of time.”  is an example of something you could say to help you avoid those situations where “there just isn’t enough time.”

One last thing, if you haven’t signed up for my mailing list, would you please?  It allows me to keep you up to date with new books I publish, give you exclusive content, and keep track of who my audience is.  Thank you very much. 


JR Cook

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